Tag customers


What you think about your customers and how you serve them will define and drive what you receive from them

Aug 27, ’12 11:17 AM

Following on from my previous post (You cannot improve one thing by 1000% but you can improve 1000 little things by 1%), I’d like to share with you another quote: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an…

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Are you and your customers using the same language to find each other?

May 1, ’12 4:17 PM

Have you tried to find yourself lately? Now, that’s not meant to be soul-searching philosophical question. What I mean by the question is, have you considered what your customers are really looking for recently? How would they describe what they are looking for? Does it match with your description of yourself, your business and the…

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Building Trust With Your Customer

Feb 11, ’12 3:25 PM

Recently, I read 12 Most Simple Ideas To Build Trust With Me As Your Customer, a post by Andy Hanselman on 12most.com. To read this article in its entirety, do visit 12 Most. It did remind me of something else that I have been thinking about lately: Skepticism is rife and trust is not easily…

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Some bad customer feedback can make your good customer feedback shine even brighter

Jan 28, ’12 11:59 AM

In a recent article from Econsultancy: Bad reviews improve conversion by 67%, which referred to a study undertaken by Reevoo (a provider of impartial product reviews, ratings and price comparison) called Bad Reviews are Good for Business, they found that “68% of consumers trust reviews more when they see both good and bad scores” and…

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Sometimes great customer service only needs to be easy and familiar

Jan 22, ’12 4:41 PM

We’ve all seen the news lately and heard of lots of large and small businesses closing down. No doubt, you’ve also seen the impact on your high street with both large and smaller, independent retailers shutting up shop. However, it’s important to realise that despite uncertainty in the economic environment, high levels of competition and…

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3 real ways to help you stand out and build better relations with your customers

Jan 14, ’12 1:33 PM

Readers of this blog and my own across at www.adrianswinscoe.com know that I write about building better and more valuable relations with your customers and your people as a way of growing your business. Over the festive break I spent quite a lot of time ‘unplugged’ from the digital world thinking about how we can…

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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Courtesy, riots, customer service and employee engagement

Dec 8, ’11 8:51 AM

Over the last few days a series of reports by Parliament, the police and the press have been released looking into the cause of England’s August riots. You can read an overview in the BBC article: Were the riots caused by bad manners? In each of the reports, one trend/word/observation/conclusion….call it what you will has…

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‘Build it and they will come’ leaves too much to chance

Nov 28, ’11 10:06 AM

There’s an old adage “Build it and they will come”. I’m not sure where it originates from but it was popularised by James Earl Jones, playing Terence Mann, when speaking to Ray Kinsella, played by Kevin Costner, in the film: Field of Dreams. I’ve heard this seen and heard this idea used in business, particularly…

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How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth

Oct 26, ’11 3:29 PM

I was thinking about what to write today and I couldn’t get my mind off something that I had written earlier in the year as a manifesto across at Changethis.com. This is quite a long post and is mostly the same as the manifesto but it’s message is simple and bears repeating, I believe. However,…

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