For many of us, 2014 will be the year that we take our businesses to new heights. If you’re determined to stick to this resolution, here’s everything you need to know to drive forward your e-commerce business. Branch out At first, many small businesses are run from home, usually with one or two people completing…
It makes sense that if a potential customer is able to see a product they are more likely to purchase it. Of course, this gives physical retail outlets a definite advantage – but what if online retailers choose to use video to promote their product? According to research, anyone who watches a video about a…
Your business might have already taken tentative steps into the world of eCommerce by operating your own online storefront or offering things for sale directly through your website, but if you want to be successful it is important for you to understand the things that your customers want from their online shopping experience. The issue…
Ecommerce is the sensible (and sometimes, only) option for businesses of a certain size. But online businesses also have the highest likelihood of failing, with some sectors experiencing a failure rate of up to 90% – sometimes as early as the first 120 days. So what is the cause of all these unfortunate business fatalities?…
If you own a small or micro business in the UK, a new Government initiative wants to you to adopt electronic invoicing as part of your business practices. After excellent results experimenting with e-Invoicing in a number of local authorities and NHS trusts, the Government plans to roll out electronic invoicing across the board for…
Many SMB owners are often stumped when it comes to choosing an ecommerce platform that is right for their needs. There are several different options available, depending on the type and size of business, the technical ability of your team and your budget. Do you want to be able to modify every last detail, or…
Converting visitors into paying customers is the primary goal of every ecommerce website, and there are specific strategies online retailers can use to boost conversion rates. If you’re the proprietor of an ecommerce website and you’re frustrated with high bounce rates, low conversion rates and customers abandoning full shopping carts before completing their purchases, you…
Online shopping is a billion dollar a year industry and only getting bigger. In order to sell merchandise from your website you need the ability to handle payment processing for your clients. Most website owners do not have the technology or budget to handle the processing of customer payments. If you cannot take payments you…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Carefully monitor your traffic and get to understand the peaks and troughs of your monthly website visitors – this way you will quickly be able to tell if any new strategies you…
I saw some research that probably validates a lot of what we already know but its message bears repeating. The research by Santander Business Banking, based on a recent online poll of 2,031 UK adults by pollster ICM, showed that spending by UK adults at local businesses amounts to around £218 billion. The figures are…
