Nowadays we expect a lot of things for free on the internet. Whether you want to watch videos on YouTube, send email, access vast global maps, or connect to your friends on social media, providers are expected to offer all of these things for free to their customers. But what you might not realise is…
Like most of us, you probably use Facebook on a daily basis with the understanding that the service you receive is funded by advertising. But unless your business decides to advertise with Facebook and peeks “behind the curtain”, you might be unaware about how much your Facebook experience is actually determined by advertising. Any companies…
“These companies have money thrown at them. And that’s good, but it’s also dangerous. It’s good because it allows them to do big things, and it is dangerous because companies who have too much money don’t have the market discipline of learning to operate with the money that they bring in as part of their…
As Facebook has grown, so have the opportunities and challenges for businesses to get in front of their ideal consumers. With over 800 million users worldwide, it may be the most highly trafficked social media site. Undoubtedly, businesses around the world are clamoring to make the most of Facebook’s ever-increasing popularity, but the very fact…
Your small business probably already has a Facebook page. But were you aware that the best day of the week and time that you post on it will vary, depending on which industry you are a part of? If you are disappointed with the level of engagement that you currently achieve through your posts on…
Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service. If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak…
If you’ve ever setup more than one social media page for your business, you’ll already be aware that each page requires very different image sizes and you won’t be able to get by with just one version of your logo. That’s why this infographic is so useful – it is a “cheat sheet” with all…
A recent poll by The Washington Post and ABC News found that for the second year running, Google is more liked than both Apple and Facebook. Based on a random survey of 1,007 adults, Google (83% approval) was 11% more popular than Apple (72% approval) and 23% more popular than Facebook (60% approval). These totals…
There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…
Reading a book is likely to be a lot more valuable use of your time than spending the equivalent amount of hours on social media or watching television. The concepts and ideas that we pick up from books tend to stay with us far longer than conversations we have online or things that we watch,…
