Before you’ve even got the keys to your first shop, you should be thinking about how you maximise your window display and get customers through the door. As is true with all modern-day shoppers, high street visitors want to be wowed, enticed and inspired before heading indoors to spend their hard-earned cash. In this fiercely…
LinkedIn can be quite intimidating for new users. If you have just started your own business for the first time you will soon notice that all of the new business contacts you make online have already got their own profile and because you haven’t got one you seem to be missing all the action. Perhaps…
Many of you will know that the founder of this blog Stefan Töpfer, founded and is steadily building, Winweb, a cloud computing firm. I have known Stefan for a while now after I interviewed him for a book, Rare Business (you can buy a copy here) that I wrote in 2010. Since then I have…
