Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its…
For many people the fear of speaking in public is second only to the fear of dying. Don’t let this put you off: Giving presentations, speeches and talks is an effective and valuable undertaking to promote your business and generate leads. It raises your professional profile, too, and can help you become an expert in…
Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…
Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…
Twitter has rapidly established itself as one of the best marketing and promotion tools available. Its bite-sized content and highly social nature means it’s the perfect platform for getting people to talk about your educational establishment. From events and goings on to staff recruitment, Twitter is incredibly powerful. However, getting the best out of Twitter…
Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…
It is quite easy nowadays to setup a website for your small or micro business, but driving traffic to it can be a difficult task. So you might be interested in today’s infographic that demonstrates what other businesses are doing to market their small business online. There are some useful facts and figures here such…
If being ‘tech savvy’ is not your forte, then it might be wise to start thinking more about ways the internet and digital media can help promote your business, as there is an increasing number of new marketing opportunities out there which are fairly cost efficient – especially if you are willing to be a…
Business cards are a highly effective marketing tool and are the best way of passing on your contact details to new and existing customers. Printed business cards are often the first impression new contacts will have of your business. Business cards add credibility to your business, if you choose not to have them customers may…
There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…
