When I started freelancing ten years ago, I had to do my marketing the old fashioned way. Granted, Linkedin was launched in 2003 and then Facebook in 2004, but I hadn’t heard of them. I was too busy trudging my local neighbourhood with freshly designed flyers, pinning them in every library and appropriately placed shop…
Business cards are a highly effective marketing tool and are the best way of passing on your contact details to new and existing customers. Printed business cards are often the first impression new contacts will have of your business. Business cards add credibility to your business, if you choose not to have them customers may…
Today’s picture demonstrates that not even a bad business card has to be a barrier to your success. This is apparently the original business card of Bill Gates himself and it would certainly have stood out if you received it at a networking event. Many more cool historical business cards can be seen at the…
In case any more evidence was needed that the way we do business has changed since the financial meltdown in 2008, take a look at the growing importance of business networking as a way of building new relationships and earning money. Whether it is networking through social media or even in person, our business relationships…
Ask the right people Over the past month I have received a plethora of requests via social media or email to vote for various businesses whose owners, or directors, I have come in to contact with either this year or in years gone by but who I have had no trading experience with at all.…
A colleague of mine, Barclay Thompson of Clear Business Development, shared the following link (from Nigel Botterill called Networking – The Surest Way to Stay Poor?) with me the other day. Following that we met up for coffee earlier today to talk about blogging, which I do quite a bit of, and a general catch…
Today, I want to tell you a personal story of doing new things, taking risks, being innovative and being willing to fail in the quest to create something of value for my business, the people that I know, the small business community and my customers. View the story “RARE Forum, The Drill Hall, London 3rd…
Conferences, networking events, too-good-to-miss social media training opportunities… Let’s face it, there are plenty of activities to distract us from everyday business life that promise to promote and improve our businesses, to make connections and hopefully secure sales along the way. If like me you live in a rural area then many of the really…
