Tag Sales


Communication Breakdown

The art of articulation I’ve said it before and I’ll say it again- being able to articulate what you do personally or in business is just about the most important skill you can develop. Sounds obvious huh? Well I am constantly being shocked just how bad people are at it. The age of the ‘Shrinking…

Mafia Offer

Gloomy news everywhere, apparently the world economy is heading for another recession, the Euro leders still can’t get it together, more austerity on the way and so on…. How can a SME/SMB survive in these circumstances? Answer: ‘Mafia Offer – An offer a customer can’t refuse!’ In my last post I wrote about value propositions…

Top 5 Tips for Selling Online

Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Let people know the story behind your business. Many people support small businesses purely because of the people who are in charge of them and knowing about the struggles they go through.…

Get more customers by understanding your sharers

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

Top 5 Tips for Making Your First Sale

The weekly top 5 tips post is always full of helpful hints and advice for small, home and micro business owners. 1. Offer your product or service at a lower price if someone tells you that they already have a supplier. Reduced risk is always an attractive proposition. 2. Be tenacious when it comes to…

Inbound marketing – it’s new and it’s hard but we must get better at it

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

Bootstrapping – The Way To Survive a Recession

Many of our clients currently find the going tough, although I happy to report that they are surviving better than the average micro business out there. You may ask why is that? Answer: “Business Bootstrapping!” Here are a couple of techniques on how to use business bootstrapping to survive a recession: 1. Cutting Overheads –…

The Referral Engine by John Jantsch

Word of Mouth – in my opinion not only the best way to gain new customers, but also the most cost-effective way, is always something to talk about, because happy customers are your word of mouth referral agents, totally free of charge. John Jantsch in his new book “The Referral Engine – Teaching your business…

Dollarization

Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

Turbocharge Your Sales

With better economic conditions coming soon, there couldn’t be a better time to brush up on your sales skills. The recent downturn has made companies think twice about who they are dealing with and has made them potentially more likely to switch suppliers. Perhaps to your firm? Here are a few ideas to get you…

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