“Ours is the age of substitutes; instead of language, we have jargon; instead of principles, slogan; and, instead of genuine ideas, bright ideas.” – Eric Bentley, British writer. Too often as business owners there is the temptation to talk in a language that is only understood by you and the people who are part of…
Let’s imagine you have come up with a revolutionary business idea. Do you know what the next step would be if you plan on turning that idea into a reality? This interesting article from the BBC Business website concentrates on examples of people turning great ideas into viable businesses. There is often a huge disconnect…
One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…
Recently, I read 12 Most Simple Ideas To Build Trust With Me As Your Customer, a post by Andy Hanselman on 12most.com. To read this article in its entirety, do visit 12 Most. It did remind me of something else that I have been thinking about lately: Skepticism is rife and trust is not easily…
