Tag small business marketing


Breaking the marketing inertia that may exist in your business

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

Are you missing half of the opportunity?

This post was inspired by an article that I recently read on Fast Company called: Acquisition Is Sexy! Retention is Boring…Right? It’s coming to the end if the year and if you’re not in the swing of preparing for the Xmas rush I guess that your business will start slowing down as Xmas approaches. If…

6 ways to better blog content

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

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