Tag Small Business / SOHO


A simple approach to generating marketing content that will also help you deliver better customer service

Aug 13, ’13 1:01 PM

Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…

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Breaking the marketing inertia that may exist in your business

Apr 20, ’13 12:36 PM

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

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Most Politicians, Bankers and big companies have no idea what it is like to be a small business owner

Jul 24, ’12 10:00 AM

Recently, I was going through my Evernote archives of articles that I had ‘clipped’ over the last month and that I thought would be good feedstock for blog posts. As I was going through all of the articles, I came across Most small business owners have skipped paychecks from Yahoo! Small Business Advisor. When I…

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Busting a few blogging myths for small businesses

Feb 4, ’12 2:59 PM

When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…

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End of ARC’s or Automatically Renewable Contracts

Jan 26, ’12 2:28 PM

Ofcom’s ban on automatically renewable contracts (ARCs) or ‘rolling’ contracts came into effect on 31st December 2011. This means it is now unlawful for telecom providers to roll customers over onto a new contract without their permission. But what does this mean for small businesses? Simply, if you are a consumer or a business with…

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The mindset of small business

Nov 29, ’11 9:53 PM

I recently came across a couple of interesting INFOGRAPHICS relating to small and micro-enterprises in the UK and USA which I would like to share with you.  The first is from the UK based on research from Smarta – the DNA of Sole Traders. In a nutshell it says that UK sole traders are ‘motivated…

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‘Build it and they will come’ leaves too much to chance

Nov 28, ’11 10:06 AM

There’s an old adage “Build it and they will come”. I’m not sure where it originates from but it was popularised by James Earl Jones, playing Terence Mann, when speaking to Ray Kinsella, played by Kevin Costner, in the film: Field of Dreams. I’ve heard this seen and heard this idea used in business, particularly…

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Building better relations with your customers starts at the end

Nov 18, ’11 12:11 PM

Today, I want to tell you a personal story of doing new things, taking risks, being innovative and being willing to fail in the quest to create something of value for my business, the people that I know, the small business community and my customers. View the story “RARE Forum, The Drill Hall, London 3rd…

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Inbound marketing – it’s new and it’s hard but we must get better at it

Nov 9, ’11 10:00 AM

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

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The true cost of trade-marking

Oct 30, ’11 5:04 AM

There’s been some interesting publicity of late about large corporations fiercely protecting their registered trade marks. Simon Cowell is currently embroiled in a potential trade mark infringement with voluntary organisation Rhythmix and that well known company Apple are threatening a small family run coffee shop in Bonn with infringement of their Apple logo All this…

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