If social media is just something you do as an afterthought when all your other business tasks are complete, it is not very likely that you are gaining much traction with it. Different social networks are popular at various times during the day or on different days throughout the week. For example, most people do…
Twitter has rapidly established itself as one of the best marketing and promotion tools available. Its bite-sized content and highly social nature means it’s the perfect platform for getting people to talk about your educational establishment. From events and goings on to staff recruitment, Twitter is incredibly powerful. However, getting the best out of Twitter…
Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…
If your small business does not see the value of social media, it is probably losing out in some way. The majority of internet users are now on social media in some capacity or other – including an amazing 85% that use Facebook! Social media is an awesome way to obtain leads and connect with…
There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…
Some businesses have trouble dealing with criticism online. If you have an irate customer bad mouthing your business on social media, how would you respond? This article on The Guardian Small Business Network has some sensible advice for anyone unsure about how to handle negative feedback on social media, including the importance of listening carefully…
In case any more evidence was needed that the way we do business has changed since the financial meltdown in 2008, take a look at the growing importance of business networking as a way of building new relationships and earning money. Whether it is networking through social media or even in person, our business relationships…
Not every social media platform is used equally and that should be reflected in your social media marketing. Some platforms see much heavier usage than others. Google+ recently became the second largest social network, but as the infographic below shows, that market penetration has not translated to increased usage. The data (compiled by the Wall…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Hashtags are widely used on social media, especially on Twitter, but have now been adopted by many other social media platforms too. A hashtag is used to collect a series of messages…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Pinterest is one of the fastest growing social networks but before getting involved you need to bear in mind that it is very different to the other main networks. 2. You will…
