Tag value

Value – Quote of the Week

Value – Quote of the Week

“Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.” – Faith Popcorn, US trend expert This is something that is overlooked by many businesses. In their quest to become the most affordable provider on the the market, they forget that it is more important to…


Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

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