One of the vital components to social media is the proliferation of video. Many of the most popular viral tweets or Facebook posts contain links to videos. This isn’t a coincidence – people love to watch videos and if they see something that they enjoy, they also want their friends to know all about it…
If you are promoting your small business online today then you need to be aware that the written word simply isn’t enough. These days it is all about video. Video has become a huge part of the lives of almost every internet user, with 85% of us now using the web to stream video on…
It makes sense that if a potential customer is able to see a product they are more likely to purchase it. Of course, this gives physical retail outlets a definite advantage – but what if online retailers choose to use video to promote their product? According to research, anyone who watches a video about a…
Small businesses are increasingly finding new ways to promote their business. A great way of highlighting the benefits of the products and services that your business provides is to film some video of them in action. It doesn’t have to be perfectly professional or require a large budget – studies have shown that visual proof…
The average human attention span has dropped from 12 to 8 seconds in the last thirteen years. This means that when marketing your small business you have very little time to get your message across. It also means that you’ve probably almost lost interest in this post already, so before you fall asleep check out…
As a small business you probably don’t have a large budget for advertising. In fact, you probably don’t even have an advertising budget. Thankfully one of the most effective methods of online marketing – video – is actually really cheap to produce. With a bit of creativity, your promotional videos could be seen on a…
