Tag winning customers


Before doing anything new, be guided by your customers

Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…

Competitive strategies for small business

The danger of trying to undercut competitors. How can we add value in different areas? This was a question posed on Twitter last week and my immediate response was: “Don’t compromise & undercut competitors, offer something special/better in areas such as customer service, added extras…” My thinking behind this reply was that all too often…

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